Privacy Policy

Aesendia Advisory (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information from visitors to our website, clients, and other individuals who engage with our services, including newsletter subscriptions and contact form enquiries.

Aesendia Advisory is based in the UK and complies with the UK GDPR and the Data Protection Act 2018. Please read this Privacy Policy carefully before using our website.

1. Information We Collect

We may collect the following types of personal data:

a) Information you provide voluntarily:

• Name, job title, organisation, email address, telephone number, city of residence

• Any information you provide when completing contact forms, subscribing to our newsletter, or corresponding with us

• Payment information (if applicable), processed securely via a payment provider

b) Information collected automatically:

• Device information (web browser, IP address, time zone)

• Cookies and similar technologies

• Pages you view, websites or search terms that referred you to our site, and interactions with our site

Note: You can browse our site without providing personal data, but certain features, like newsletter subscription or contacting us directly via the website, will require you to provide information.

2. How We Use Your Information

We use personal data for the following purposes:

• To respond to enquiries and provide our services

• To send newsletters and other communications you have opted in to receive

• To analyse website performance, improve user experience, and prevent abuse or fraud

• To comply with legal obligations

Legal basis for processing:

• Consent (e.g., newsletter subscription)

• Performance of a contract (providing services requested by you)

• Legitimate interests (improving website functionality, maintaining security, and preventing fraud)

3. Cookies and Tracking

Our website uses cookies and similar technologies to enhance your browsing experience and collect anonymised usage data. Cookies help us understand how visitors use the site and improve functionality.

You can manage cookie preferences through your browser settings. For more details, please see our Cookie Policy.

4. Sharing and Transfers of Your Data

We do not sell or rent personal data. We may share your data:

• With service providers who assist us in operating the website, processing payments, or sending communications

• When required by law, legal process, or to protect our rights and the safety of others

If personal data is transferred outside the UK or EU (e.g., to Canada or the USA), we ensure appropriate safeguards, such as standard contractual clauses, are in place.

5. Data Retention

We retain personal data only as long as necessary to:

• Provide our services

• Comply with legal obligations

• Resolve disputes and enforce agreements

For website visitors who do not become clients, personal data is generally retained for the duration necessary to manage enquiries or communications.

6. Your Rights

If you are a UK or EU resident, you have the following rights regarding your personal data:

• Right to be informed

• Right of access

• Right to rectification

• Right to erasure (“right to be forgotten”)

• Right to restrict processing

• Right to data portability

• Right to object

• Rights in relation to automated decision-making and profiling

To exercise your rights, please contact us at enquiries@aesendia.co.uk. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk/

7. Security of Your Data

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. All data transmitted via our website is encrypted using HTTPS.

While we strive to protect personal data, no system is completely secure, and we cannot guarantee absolute security of information transmitted to or stored on our site.

8. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to read the privacy policies of any third-party websites you visit.

9. Children’s Privacy

Our website and services are not directed at children under 16, and we do not knowingly collect personal data from children.

10. Contact Us

For questions about this Privacy Policy or your personal data, please contact us at:

Aesendia Advisory
Email: enquiries@aesendia.co.uk